THE O’NEILL INSTITUTE: VISUAL BRAND IDENTITY
Established in 2007, the O’Neill Institute believes that the law is a fundamental tool for solving critical health problems, and see national and global health law as a frontier for collaborative, international, and rights-based approaches to health and well-being. After 5-years of existence, in 2012 O’Neill approached ADG to create and deliver a visual identity to match the importance and professionalism of their work. Collaborating with O’Neill’s executive leadership team, ADG began the process of producing a new organizational logo and visual brand identity to establish O’Neill as an important voice, discovering innovative solutions to the complex health challenges facing the world.
2012 O’Neill logo and homepage
PHASE 1: CREATING THE FOUNDATION
Upon researching O’Neill — its’ origins, goals, mission, and place in the landscape of global health law, key constituents and audiences’ — we began the process of developing a visual language through the creation of logo options and mood boards.
First round logo options
Visual Mood-Board
Precise revisions made to final logo
Final Organizational Logo
Business Papers
Powerpoint Template
Visual Brand Guidelines
PHASE 2: ESTABLISH VISUAL IDENTITY + SYSTEM OF DESIGN
Once the foundational elements for the visual brand were in place, ADG were fortunate enough to be trusted with the task of defining and expressing the system through the creation of critical communication assets. This opportunity allowed us to explore the possibilities of the identity, and for the next 10-years we became O’Neill’s preferred design partner — creating print and electronic communications, and establishing a memorable look-and-feel for the brand.
5-Year Retrospective Publication
Website Design
Report Covers
Briefings
Pop-up Banners
CURRENT PHASE: REFRESHING + EXTENDING THE BRAND
Since 2012, O’Neill has grown well beyond its’ modest beginnings — from 10 full-time staff members to over 75 today. In addition to the increase in people and expertise, they have developed several mission-focused Centers that have compelled a new brand architecture in order to identify and associate O’Neill’s sub-branded Centers to the mother brand. Working with O’Neill’s Brand and Communication Managers, ADG lead the effort to revise the O’Neill logo and develop a system of sub-branded logos and worked with O’Neill to evolve the brand with regard to all visual components.
Revised Logo: primary and secondary applications
Sub-branded Centerts
Brand Mark
Briefings
Revised Visual Brand Guidelines